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Five Minute Briefing - Oracle
January 7, 2015

Published in conjunction with the Independent Oracle Users Group (IOUG), this bi-weekly publication contains news, market research, insight for the Oracle ecosystem, as well as IOUG news and information. Subscribers also receive IOUG ResearchWire, a bi-monthly reseach report for the Oracle community.

News Flashes

HP, a member of the Oracle Partner Network (OPN), has introduced HP Digital Customer Experience services for Oracle to help companies plan, build and manage customer experience business solutions for more personalized, consistent interaction with their customers across store, web, mobile and social channels. "Consumers increasingly associate their digital experience with a company's overall brand and reputation, making it even more important to exceed their service expectations and rise above the competition," observed Robert Hildenbrand, vice president, worldwide Oracle Applications Services, HP Enterprise Services.

Oracle has signed an agreement to acquire Datalogix, a provider of digital marketing solutions. Datalogix will become part of the Oracle Data Cloud. The combination of Oracle and Datalogix's Data as a Service cloud solutions is intended to provide marketers and publishers with a deeper understanding of consumers across both digital and traditional channels and enable them to personalize customer interaction to maximize the value of their digital marketing.

TeamSupport.com has achieved integration with Oracle Sales Cloud. TeamSupport is a collaborative, cloud-based B2B customer support software that seeks to enable cooperative customer service and problem solving. The combination is intended to give Oracle customers the ability to integrate their support and sales efforts to gain better visibility into the entire customer experience. The TeamSupport application is also available in the Oracle Cloud Marketplace.

Think About It

The Sony hack not only sidelined a major film, "The Interview," but it is beginning to look as if the data breach may be worthy of a Hollywood movie itself. The incident which exposed sensitive company and employee data has drawn widespread scrutiny on how it happened as well as how it has been handled. The still-unfolding events are placing a renewed focus on the importance of enterprise data security and what must be done to ensure it.

IOUG News and Information

#IOUGenius takes the pulse of one hot topic each week and aggregates top content from the Oracle user community.

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