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Teradata to Acquire Aprimo


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Teradata has signed a definitive agreement to acquire Aprimo, a provider of cloud-based integrated marketing software for approximately $525 million. The transaction is expected to close later this quarter.

Aprimo will be integrated into Teradata's operations and will continue to market its products and services under the name Aprimo. Once the acquisition is complete, Aprimo will support the strategy of Teradata's analytic and applications business, including development, marketing, sales, and services going forward.

"Combining these visionary companies positions Teradata as a leader in integrated marketing management (IMM), marketing resource management, and multi-channel campaign management, providing customers an end-to-end solution available in SaaS and on-premise environments," said Mike Koehler, president and chief executive officer of Teradata. "In addition, the combination will broaden our addressable customer base and fuel marketing innovation for our customers. Together, Teradata and Aprimo will drive the future of Integrated Marketing Management and offer compelling business value for our customers."

For more about Aprimo, go here. For more about Teradata, go here.


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