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Vertica Teams with AOL Advertising to Deliver Real-Time Campaign Insight


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Vertica Systems, a provider of real-time analytics platforms, has announced that AOL Inc., has selected the Vertica Analytics Platform as part of its ongoing efforts to enhance its business intelligence and reporting solutions across AOL.

The Vertica Analytics Platform is purpose-built to get users up and running quickly and to operate with fewer resources than traditional solutions.  Fast loading, automated database design, and familiar interfaces means users are productive in minutes instead of days, and industry-standard hardware and an optimized architecture delivers real savings while storing more data with much better performance.

"With Vertica, AOL will be able to further enhance the timeliness of data and equip analysts and customers with the information they need to make decisions quickly," states Mark Ettrich, senior technical director, AOL. "In today's information economy, faster access to massive amounts of data is critical to success.  We see Vertica becoming an important part of AOL's data architecture." For more information about Vertica, go here.


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