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Five Minute Briefing - Information Management
October 28, 2014

Five Minute Briefing - Information Management: October 28, 2014. A concise weekly report with key product news, market research and insight for data management professionals and IT executives.

News Flashes

Learning to Swim in the Data Lake

Platfora, which provides a big data analytics platform built natively on Hadoop and Spark, has introduced Platfora 4.0 with advanced visualizations, geo-analytics capabilities, and collaboration features to enable users with a range of skill levels to work iteratively with data at scale.

Protegrity, a provider of data security solutions, has announced an expanded partnership with Hadoop platform provider Hortonworks. Protegrity Avatar for Hortonworks extends the capabilities of HDP native security with Protegrity Vaultless Tokenization (PVT) for Apache Hadoop, Extended HDFS Encryption, and the Protegrity Enterprise Security Administrator, for advanced data protection policy, key management and auditing.

Rocket Software has announced Rocket Data Virtualization version 2.1, a mainframe data virtualization solution for universal access to data, regardless of location, interface or format.

Big data continues to grow at an exponential rate for many enterprises. One issue that continues to grow as well is the threat to data security.

Within many companies' marketing departments there is a greater emphasis than ever before on using big data to make their products more appealing to customers. A major use for the data is to not only provide the best possible experience for the consumer, but to be able to provide it efficiently. Teradata's enhancements to the Teradata Integrated Marketing Cloud. are aimed at improving digital asset management and performance, real-time interaction management, and use of data in real time.